Let's briefly review why this may be a good choice for your company. Many, maybe not enough, but many business people look at money, return on investment when they make business decisions.
But one of the key factors besides curtailing the outgo and increasing the inflow of money, is the visibility factor. If people don’t see you, nothing happens. It’s simple. Don’t believe me? Pull all of the advertising from everywhere, take the sign off your store front, disconnect the phone, and hide in a closet. Your income will diminish rapidly. Obviously.
You have to have your name out there. But even that’s not good enough today. You have to have your name out there and DISTINGUISH yourself from your competition. This concept of distinguishing yourself can be achieved with Send Out Cards.
Send Out Cards has a purpose. It isn’t to replace your bulk mailing service. Nor is it the end all to everything in business. But what it can provide is:
• Personalized communications to family and friends which have a greater impact than an email. Distinguish. How many people in your industry send cards ALL THE TIME? Don’t just send them when you want something, send them on a whim to maintain communication and friendliness with your clients, friends, family, whomever. The concept of law of attraction applies. Others simply know this as ... you put out and naturally things flow back in.
• The ability to acknowledge a person and let them know that you value your relationship or recent activity with that person. How many businesses send “Thank You” cards after you have just completed business with them? Not many. Some, but not many. And the ones you may have received are usually, “pat”. SOC allows highly personalized greeting cards at about a 1/4 the cost of the "run of the mill" card you will find in your supermarket.
• The ability to set up a card or series of cards that go to the specific people you designate on the specific dates or date that you have chosen. This is done through a feature called “campaigns” and once your campaign is made and saved, with one click of a button you can send out that campaign. You always remain on the fore of your clients mind because you are maintaining communication.
• The contact database in SOC is efficient. While you can easily enter a single contact by hand, SOC also allows you to quickly import contacts from other database formats including Quickbooks, Outlook, etc. (full list available on their website). This database lets you keep dated reminders, birthday reminders and anniversary reminders. These reminders come up in advance granting you time to compose a card and send it so that it arrives on time.
• SOC offers another neat feature and that’s sending gifts with your card. These gifts include gourmet treats such as brownies, cookies and candies. It also includes motivational books, tapes, seasonal items such as Valentine’s Day, Father’s Day, etc. and other neat items. Lastly, it gives you the ability to have inserted a prepaid gift card. Such cards include, a prepaid AMEX, Walmart, Home Depot, Starbucks, GAP, Cheesecake Factory, and more. That's convenience.
• The cost of SOC is --- inexpensive. After the one time sign up fee you are paying around 62 cents per standard 2 panel greeting card that can be sent from any computer in the world at any time, plus whatever postage happens to be. So about $1 per card. The minimum $31 monthly is NOTHING when you compare the return on investment in terms of referrals, service and goodwill.
Investment Costs
If you are balking about the cost to sign up consider $300-400 sign up gets you your personal handwriting font, 100 cards, and the lowest pricing on all cards and couple with the fact that YOU are investing in your business and it's livelihood (which should correlate to yours) and that really is an insignificant amount. You can write-off its usage as promotions expense.
Still, let's say you are a small business and $3-400 is a big investment. Ok, you've read the above and know what it can do. You agree that using it would likely bring you more customers, referrals and goodwill. But things are tight, after all the economy is still crumby (right?)! Well, their affiliate program can pay you up to $420 for signing up 3 people - that's $420 for 3 people who sign up as a wholesale premium customer (that's what I did).
On top of this, the 3 people you sign up WILL send cards and the commission you make off of each card and gift they send can pay for your monthly fee. It pays for mine! How sweet is that?
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